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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

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Author: Sarah Lacy
Publisher: Gotham
Category: Book

List Price: ~~$26.00~~
Buy New: $11.48
You Save: $14.52 (56%)

New (27) Used (10) from $10.00

Avg. Customer Rating: 4.5 out of 5 stars

32 reviews
Sales Rank: 27543

Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3

ISBN: 1592403824
Dewey Decimal Number: 338.4700670979473
EAN: 9781592403820
ASIN: 1592403824

Publication Date: May 15, 2008
Availability: Usually ships in 1-2 business days

Also Available In:

•	Kindle Edition - Once You're Lucky, Twice You're Good
•	Paperback - Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

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Editorial Reviews:

Product Description
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Everyone has heard the story of the Internet Bubble. Beginning with Netscapes IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to irrational exuberance, and everyone moved on.

Once Youre Lucky, Twice Youre Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcomsdubbed Web 2.0is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet fan boys eager for all the promises to come true.

Customer Reviews: Read 27 more reviews...

3 out of 5 stars

Too much Zuck and Ning, got boring after a while August 28, 2008
My Twitter review: Zuck is Steve Jobs 2.0, Ning sucks, Slide is boring, Digg missed the boat, and the book was a "meh".

I wanted to like this book, I really did.

Having lived in Silicon Valley from 1999-2003, I identified with the sense of what was old would be new, and that true innovation trumps luck any day.

The book was a somewhat okay account of some of the newer darling dandies of the web (Digg, Facebook) but then droned on about Marc Andreessen and Jim Clark getting lucky with Netscape, then trying (trying!) to reproduce that same magic again with limited success.

This book is okay...I felt it got boring midway through, and then rehashed a bit too much.

3 out of 5 stars

Could have been more... August 17, 2008
It was "okay". It mostly talked about Paypal, Facebook, Digg and alittle about Blogger > Twitter. Some stuff were pretty informative, but it was (insert nice word for fluff here) overall. I already know alot about PP and FB (who doesn't?) but I did not know that the founder of Blogger sold to Google for $10 million in stocks and cashed out for around $50 million. I also did not know that the Blogger Founder started Twitter. Makes sense I suppose. Is it worth reading? Maybe if you're not from Silicon Valley or don't know much about Web 2.0.

Some things were alittle shady - how Zuck, 20, met an important person before he moved to the Valley. How did he meet this tech person who didn't go to Harvard? There are some gaps.

Lacy seems an admirable person, but given her lack of credibility over her article on Kevin Rose in Business Week last year and her disastrous interview w/Zuck at SXSW doesn't make this a sound book based on true facts, but based on assumptions and rumors. Most of this stuff could probably be found on Wikipedia if you look up the companies and founders. Save the money or wait till I donate this book at the local library near you.

5 out of 5 stars

Great Book, illustrating and educating on the Web 2.0 August 11, 2008
It's a great book. I enjoyed it while learning about how the old and new VC work. Really inspiring stories on how the web 2.0 got build.

5 out of 5 stars

Social Networking Start Ups should be required to read this book! August 10, 2008
Once your lucky, twice your good...by Sarah Lacy.... A MUST READ, for any internet start up!

I LOVE this book i am only half way through but had to share my feelings about it thus far. As an online web entrepreneur, i speak with thousands of potential "mega stars" each year and listen to ideas, dreams and plans on how to "make it", this book easily shares insights into a world most of us business types only dream of as well as gives you a glimpse into the lives of some of the internet's brightest starts. This book has ignited by passion for what I do. Thank you Sarah!

sandy rowley
www.megastarmedia.com
custom social networks

5 out of 5 stars

The best book about the people that made the social web happen August 7, 2008
1 out of 1 found this review helpful

Since John Battelle's "The Search," I haven't had such a good read about people that make web technologies happen. But his book was very focused on a single technology, while Sarah Lacy has chosen to deal with a whole period in Silicon Valley's history: the emergence and glory days of Web 2.0 (arguably those days are not over yet).

Sarah has a provocative style, she knows what she is talking about and she knows the folks that play the game. Her writing flows like the words in her columns, which she has been writing for nearly ten years now. In the course of the book, she carefully weaves a tale that lets the reader see where all the pieces fall: where each Web 2.0 entrepreneur (or "nontrepreneur" as she refers to Blogger's and Twitter's Evan Williams) connects with the next one and where did he get the inspiration (or the funding) from to pursue the next big thing.

Throughout the book's eleven chapters, I found myself referring back to a very useful diagram that she included in the beginning, which shows at a very top level companies and people, showing who was founder, investor and employee of which.

You do not need to be a geek to enjoy the book, but you will if you are. You certainly do not have to live in Silicon Valley to know what she is talking about, but you will get a kick out of local references if you live or work in the stretch of 101 between San Francisco and San Jose. You do not need to be a web entrepreneur to want to devour the book, but if you are, you will find yourself flipping through the pages in search of yet more interesting and passionate anecdotes from the people that made Web 2.0 what it is today.

Sarah Lacy's book is a must read for anyone using the social web today: in case you didn't realize it, that means every one of us!

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