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The Business of Wine: A Global Perspective

The Business of Wine: A Global Perspective

zoom enlarge 		Authors: Per V. Jenster, David E. Smith, Darryl J. Mitry, Lars V. Jenster
Publisher: Copenhagen Business School Press
Category: Book

Buy New: $36.00



New (6) Used (1) from $36.00

Sales Rank: 516993

Media: Paperback
Number Of Items: 1
Pages: 198
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.7

ISBN: 8763002019
Dewey Decimal Number: 338.476632
EAN: 9788763002011
ASIN: 8763002019

Publication Date: May 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy.
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Product Description
The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. "The Business of Wine" is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it.Go to any bookstore, and you will find a myriad of guides to the wines of the world. Interesting as such books are to wine lovers, these volumes leave many gaps. The aim of this book is to fill those gaps and to provide a global overview of wine as a business. While it is still possible to drive through Provence, Napa Valley or Mendoza unearthing the odd case of undiscovered nectar, the real backbone of today's wine industry lies elsewhere. It is that backbone - its structure and complex functions - that is examined in detail in "The Business of Wine."

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