Location: Home » Wine Books » Marketing » Wine Marketing: A Practical Guide

The Oenophile Network Blog & Forum Links

Wine Blog
Wine Forum

Wine Marketing: A Practical Guide

enlarge

Authors: C. Michael Hall, Richard Mitchell
Publisher: Butterworth-Heinemann
Category: Book

List Price: ~~$44.95~~
Buy New: $36.36
You Save: $8.59 (19%)

New (24) Used (5) from $36.36

Avg. Customer Rating: 3.0 out of 5 stars

1 reviews
Sales Rank: 288902

Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 376
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.5 x 1.1

ISBN: 0750654201
Dewey Decimal Number: 641
EAN: 9780750654203
ASIN: 0750654201

Publication Date: November 13, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Also Available In:

•	Kindle Edition - Wine Marketing: A Practical Guide
•	Digital - Wine Marketing: A Practical Guide

Similar Items:

•	Wine Marketing & Sales: Success Strategies for a Saturated Market
•	Successful Wine Marketing
•	Sales and Service for the Wine Professional
•	Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
•	Wine Label Language

Editorial Reviews:

Product Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.

Customer Reviews:

3 out of 5 stars

A basic overview of wine marketing May 31, 2008
1 out of 2 found this review helpful

Let me begin by clarifying that I am a marketing professional with hands on experience in many aspects of tactical and strategic marketing. I purchased four books on wine marketing and public relations to obtain a better understanding of the wine industry and how it markets.

I rate this book 3.4. It provides a decent overview of the wine industry and how it conducts business. Written in the style of a classic student text, citing numerous studies, it covers all aspects of wine marketing. I found it most useful for its updated industry statistics on consumption per capita in various countries and the modern trends in the global wine industry. It also provides the perspective that wine is an experiential product, opening up the opportunity to create a special moment in any of a variety of wine marketing programs.

I'd consider this wine marketing 101, meaning I think it provides a useful overview of marketing with useful insights, but not a detailed guide one could use by itself as a blueprint for creating a wine marketing program. But, then I don't think any of the other texts really do that either. It is a useful reference and does provide both insights and value.

I'd recommend this for the wine business novice seeking to understand the wine market.

Mark Vincent

Powered by Associate-O-Matic

Customer Service

Contact Customer Service
Ordering
Tracking Your Package
Shipping Information
Domestic Shipping Rates
International Shipping Rates
Returns
Gifts & Gift Certificates
Privacy & Security

Subcategories

•	Mass Market
•	Trade

Untitled Document Disclaimer: This is an Amazon storefront - the products referenced on this site are manufactured and sold by parties other than the Oenophile Network. The Oenophile Network makes no representations regarding either the products or any information vendors offer about their products. Any questions, complaints, or claims regarding the products must be directed to the appropriate manufacturer or vendor, or to Amazon.com.