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Successful Wine Marketing

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Authors: James Lapsley, Kirby Moulton
Publisher: Springer
Category: Book

List Price: ~~$115.00~~
Buy New: $78.76
You Save: $36.24 (32%)

New (27) Used (12) from $78.50

Avg. Customer Rating: 4.0 out of 5 stars

2 reviews
Sales Rank: 227077

Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 307
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 0.8

ISBN: 083421962X
Dewey Decimal Number: 663.200688
EAN: 9780834219625
ASIN: 083421962X

Publication Date: January 15, 2001
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: BRAND NEW NEVER USED IN STOCK 125,000+ HAPPY CUSTOMERS SHIP EVERY DAY WITH FREE TRACKING NUMBER

Also Available In:

•	Kindle Edition - Successful Wine Marketing
•	Digital - Successful Wine Marketing

Accessories:

•	Brewing
•	Sensory Evaluation of Food: Principles and Practices (Food Science Texts Series)
•	Principles and Practices of Winemaking

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Editorial Reviews:

Product Description
Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, 'Successful Wine Marketing' is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, 'Successful Wine Marketing' is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Customer Reviews:

5 out of 5 stars

Outstanding resource for anyone in Wine marketing June 9, 2002
12 out of 16 found this review helpful

As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

3 out of 5 stars

Successful Wine Marketing November 1, 2001
4 out of 22 found this review helpful

this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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