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Successful Wine Marketing

Manufacturer: Springer
Category: Digital Book Service

Buy New: $23.00

Avg. Customer Rating: 4.0 out of 5 stars

2 reviews

Format: Amazon Upgrade
Media: Digital
Edition: 1st
Number Of Items: 1
Pages: 307
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 6.1 x 0.8

Dewey Decimal Number: 663.200688
ASIN: B000FJBLI6

Publication Date: January 15, 2001
Availability: Usually ships in 24 hours

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Editorial Reviews:

Product Description
Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, 'Successful Wine Marketing' is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, 'Successful Wine Marketing' is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Customer Reviews:

5 out of 5 stars

Outstanding resource for anyone in Wine marketing June 9, 2002
13 out of 17 found this review helpful

As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

3 out of 5 stars

Successful Wine Marketing November 1, 2001
4 out of 22 found this review helpful

this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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