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Successful Wine Marketing
enlarge	Authors: James Lapsley, Kirby Moulton Publisher: Springer Category: Book List Price: ~~$115.00~~ Buy New: $71.93 You Save: $43.07 (37%) New (28) Used (17) from $49.95 Avg. Customer Rating: 2 reviews Sales Rank: 430456 Media: Hardcover Edition: 1st Number Of Items: 1 Pages: 307 Shipping Weight (lbs): 1.2 Dimensions (in): 9.3 x 6.3 x 0.8 ISBN: 083421962X Dewey Decimal Number: 663.200688 EAN: 9780834219625 ASIN: 083421962X Publication Date: January 15, 2001 Availability: Usually ships in 1-2 business days

Editorial Reviews: Product Description Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, 'Successful Wine Marketing' is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, 'Successful Wine Marketing' is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Customer Reviews: Outstanding resource for anyone in Wine marketing June 9, 2002 13 out of 17 found this review helpful As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end. Successful Wine Marketing November 1, 2001 4 out of 22 found this review helpful this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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