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Blue Ocean Strategy: Analytical Tools and Frameworks

Blue Ocean Strategy: Analytical Tools and Frameworks

zoom enlarge 		Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book

Buy New: $6.95



Sales Rank: 1018102

Format: Download: Pdf
Media: Digital
Pages: 25

ASIN: B000M5KQYS

Publication Date: December 16, 2004
Availability: Available for download now
Similar Items:

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  • Blue Ocean Strategy: Reach Beyond Existing Demand
  • Blue Ocean Strategy: Creating Blue Oceans
Editorial Reviews:

Product Description
This chapter offers analytical tools and frameworks to make the execution of blue ocean strategy systematic and actionable. Effective blue ocean strategy requires risk minimization. The chapter outlines analytical approaches to execution, including the Strategy Canvas, the Four Actions Framework, and the Eliminate-Reduce-Raise-Create grid. Includes detailed examples of how companies have personalized their own strategies and unlocked new market space.

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